Biology : asked on fowlertg1904
 08.11.2020

Sophia is hired to design a poster for an upcoming beauty pageant. She creates a poster similar to the one below. What gestalt concept has Sophia applied?

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13.12.2022, solved by verified expert
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"How the human eye perceives visual elements" that  Gestalt principle is applied. Its aim is to explain how the eyes perceive the shapes as a single, united from rather than the seperate simpler elements involved.

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The gestalt concept that Sophia has applied to the image is the concept of similarity. In the image, Sophia has used the principle of similarity by using repetitive elements that are similar in color, shape, and size. This creates a sense of harmony and unity in the poster.

To understand the concept of similarity, let's break it down into a step-by-step explanation:

1. Similarity: In the context of design, the principle of similarity states that objects that have similar visual characteristics, such as color, shape, size, or texture, will be perceived as belonging together or forming a group.

2. Application in the poster: If we closely look at the image in question, we can see that Sophia has used similar visual characteristics in the design. For example, she has used repetition of circular shapes in different sizes and shades of pink. These circles are evenly spaced and create a pattern across the entire poster. This repetition of similar shapes creates a sense of unity and coherence.

3. Effect of similarity: By applying the principle of similarity, Sophia has made the individual elements of the design visually related to each other. When viewers look at the poster, they can easily perceive the circles as part of a connected pattern rather than individual, unrelated elements. This helps in conveying a sense of beauty and aesthetics, which is appropriate for a beauty pageant.

In summary, Sophia has applied the gestalt concept of similarity in her poster by using repetitive elements that are similar in color, shape, and size. This helps create a visual harmony and unity in the overall design.
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