Find explanations below.
Explanation:
A. The focus company's target market include;
1. Average or Middle-class income earners.
2. Females
Demographics: Females constitute a major target market for Procter and Gamble. Sanitary pads are one of the products manufactured by this company. Most women make use of sanitary pads and that makes them a target market.
Geographics: Urban dwellers mostly make use of items like shaving sticks, toothpaste, and sanitary pads. So, they are a major target market for P and G's products. Their income can easily afford these products.
Psychographics: People who have high regard or opinions for good sanitary practices are more likely to purchase these products.
Middle and upper-class individuals are also target markets for this company.
B. A new target market would be low-income earners. Males and females under this category also have needs for these essential products. The company can make cheaper products that can be easily afforded by low-income earners.
C. Loyalty Programs: The focus company employs a customer retention strategy through the implementation of loyalty programs where customers are rewarded for their consistency in purchasing the brand.